Through content marketing, Ad-Apt will boost your brand awareness, sales, reach, interactions, and loyalty. Content marketing is defined as the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. Solid content marketing creates awareness of the solution you provide and educates customers as to why they need what you have to offer; fosters relationships between you, your business and your customers; and creates community and increases loyalty around your brand.
What is Content Marketing?
Content marketing is a pillar to any business outreach strategy.The goal is to reach your target audience by providing valuable content, for free, that makes their lives better. That content might be a blog post, infographic, YouTube video or podcast episode. Ad-Apt makes sure that your content provides value to users, who then look to your business to solve their pressing problems.
Why is Content Marketing Important?
The internet has democratized information and made it available on-demand. Consumers can do their own research and actively seek out resources online to help them throughout their journey. Content marketing is critical because it is your opportunity to put your offer or solution front and center. Consumers are bombarded with ads, content and media all day long. Ad-Apt ensures your messaging stands out and has real value and perspective. If you make their lives better by solving their problems, they will trust your brand and move that much further along on their journey.
A content marketing calendar is an essential tool for planning and executing your content marketing strategy in an efficient and timely manner. Ad-Apt has vast experience developing calendar-driven plans for your content that provides an overview of how your content will be communicated over a specified course of time.
Just like a content calendar is important to know when to deploy content, content strategy is the why and the what behind your content goals. Ad-Apt organizes your content so you can attract more and better-qualified customers and increase profitability through increased revenue and lower costs.
Contributed content is a method for you to provide expert content on topics related to your business to create awareness for your solution. Ad-Apt knows what content and which publisher outlets are best suited for getting the word out about your mission through thought-provoking, helpful articles or blog posts.
Email marketing is a great tool to inform, drive sales, and build a community around your brand, either through a newsletter or personalized one-off emails. Typically, email marketing is a message sent to your email subscribers who have given express permission to receive email communications from you. Ad-Apt manages the strategy, messaging and delivery of your email campaigns, from large group emails to tailored messages to individuals or specialty cohorts.
As inbound content options go, blogs allow for a lot of creativity in terms of their purpose and topic, and can be very effective communication avenues. Ad-Apt provides strategic direction and manages messaging that can promote other internal and external content, including links to related blogs, articles, and information about your offerings.
Transcription is a way of converting speech to text, and it’s a valuable tool to be included in your marketing toolkit: Ad-Apt has expertise in handling transcription of product reviews, audio and video user interviews, focus groups, and more.
Directory submission is the practice of submitting your website URL and your business details to an online directory under a specific category or categories. Ad-Apt will improve awareness of and create connections to your business and the products or services you offer and helps drive traffic to your site.
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