Whether you have a storefront or actively sell products online, you need to have an easy-to-use, streamlined way for people to transact with your business. That’s ecommerce, and it’s a growing and evolving industry serving as the backbone for business. Ecommerce is expected to reach $5 trillion dollars in sales in 2021. If you are considering adding ecommerce to your business, you are in the right place.
What is Ecommerce?
Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ad-Apt sets your business up for ecommerce for success, from step one to completion.
Why is Ecommerce Important?
Most businesses with an ecommerce presence use an ecommerce store and/or an ecommerce platform to conduct online marketing and sales activities and to oversee logistics and fulfillment. Ad-Apt makes sense of and handles all facets of ecommerce’s wide variety of data, systems, and tools used by online buyers and sellers, including mobile shopping and online payment encryption.
Shopify is a leading commerce platform that allows anyone to set up an online store and sell their products. Shopify handles everything from marketing and payments, to secure checkout and shipping. Ad-Apt manages all Shopify integration with your business, whether you sell online, on social media or out of a physical storefront.
WooCommerce is a customizable, open-source ecommerce platform built on WordPress that includes secure payments, configurable shipping options, and more. Ad-Apt manages all aspects of WooCommerce integration with your business, from installation and setup to adding products to layout and design.
Facebook and Instagram Shopping
As experts in working with two of the giants of social media (Facebook and Instagram) Ad-Apt makes sure your ecommerce store is firing on all cylinders when it comes to shopping via these two channels.
Did your business build a custom ecommerce application? No problem. The Ad-Apt team can provide oversight and management to make sure you are getting effective and efficient use of your home-grown system.
Payment Processors: Strip, PayPal, Venmo, CashApp, BrainTree, Plaid, Dwolla
Ad-Apt works with all of the major payment processors and provides smooth and easy integration with each and every one of them.
Conversion Rate Optimization
A conversion is when a web visitor completes a desired action, and the conversion rate is the percentage of total web visitors who took that action. Typical ecommerce conversions include adding items to a shopping cart, completing a purchase or saving items to buy later. Ad-Apt deploys all of the modern tips and tricks to boost the conversion rate of your storefront.
Product Photography and Videography
A picture is worth a thousand words, and research shows the visual medium is the No. 1 correlation between shopping and conversion. Ad-Apt makes your photos, and use of them, awesome.
Inventory Management and Operations
Beyond marketing and sales, Ad-Apt makes sure your ops team has the tools they need to support scale, growth, inventory management, and operations.
Email Nurturing, Customer Success
One of the best ways to boost sales is to leverage email marketing and customer success. Ad-Apt manages your email marketing efforts from start to finish, boosting response and conversion rates.
Amazon, Etsy, Pinterest and Others
Several marketplaces present endless opportunities to “syndicate” your product feed. Ad-Apt handles the setup and execution with these online partners.
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