Producing high-quality, high-impact, relevant media is the cornerstone of any marketing effort. Ad-Apt is adept at accurately portraying your brand through storytelling on various visual mediums and handles production services from A to Z to deliver those assets on time and on point.
Why is Production Important?
High-quality media is more important than ever and brands that win have the visual assets to drive growth. Consumers expect beautiful imagery, product photography and movie-level production on your video assets. They say a picture is worth a thousand words, and it follows that a video is a thousand pictures. If you don’t have the right media, you aren’t telling the entire story. Ad-Apt provides the know-how to plan, create and distribute media assets.
You can’t produce effective visual assets without first having a solid, well-thought-out content strategy. Ad-Apt thinks through all of the details, including the who, where, when and how, to create relevant, accessible content that drives conversion rates and inspires your users to connect, share and interact.
A storyboard is your roadmap for creating a video. Like a script, your storyboard visually guides you throughout the production process. Ad-Apt plans out each step of your video so everyone involved knows which shots need to be created and how to go about piecing them together when filming begins.
Media Production Logistics
Film production involved a lot of moving parts. Ad-Apt are experts at making sure everyone (from talent to filmmakers to supporting cast and crew) are in the right place at the right time, ready to roll.
You can’t produce a quality end product without capturing quality video. Ad-Apt manages all parts of the video capture phase so there is a lot of content with which to work through in post-production.
Same as video, photos (and plenty of them) must be collected. Ad-Apt manages photo collection, be it a separate shoot or part of the video capturing phase.
From audio-only to audio and video podcast production, Ad-Apt makes sure all sound and video are expertly captured and handles all post-production so the end product is top-notch.
You have the media assets, now they need to be managed. Ad-Apt handles it all, from capturing, production, storing, and executing the strategy for deploying these valuable marketing assets to the right channels at the right time.
Post-production is the stage after production when the filming is wrapped and the editing of the visual and audio materials begins. Ad-Apt manages all of the tasks associated with cutting raw footage, assembling that footage, adding music, dubbing, sound effects, and more.
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