Optimizing ecommerce sites can yield an ongoing, free source of high-converting organic traffic to your site. This requires a focus on Search Engine Optimization (SEO), ensuring the keywords being used to promote your business are ranking highly in browser search engines. Ad-Apt provides that focus and continual, undying commitment to pushing your brand to the top of search pages.
What is SEO?
SEO is the analytics-based process of optimizing your website around specific keywords in order to rank higher in search results, such as Google. The Ad-Apt team are experts at analyzing data to optimize your reach through targeted messaging that includes the right keywords.
Why is SEO Important?
SEO is all about your competitive positioning. Your business needs to outrank the competition. Ad-Apt uses ecommerce optimization strategies so your business ranks highly, and your pages will provide the best solutions to a user’s search intent.
Audit: Technical Optimization
The look, design and content of your site is important, but technical performance of your site must win the day. Ad-Apt makes your site fast, crunches down your images, sets up CDNs, tags up all of your images, pages and meta information and makes sure Google is happy with your site across all fronts.
Content is king. Ad-Apt crafts high-value competitive content designed to help you rank higher than your competitors.
Link building is still a pillar to SEO. Ad-Apt works with white-hat strategies to build your authority amongst other relevant industry sites. In a nutshell, white-hat SEO refers to any practice that improves your search rankings on a search engine results page while maintaining the integrity of your website and staying within the search engines’ terms of service. Ad-Apt has your covered.
A local citation is any online mention of the name, address, and phone number of a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings. If your business serves a local market, these citations are critical, and Ad-Apt sets them up for you. If you want your business to rank locally, Ad-Apt takes the time needed to optimize your address, maps listings, directory listings, and digital presence across the web.
Google Search Console
Google Search Console tools and reports measure your site’s search traffic and performance, fix issues, and make your site shine in Google Search results. It is often an overlooked resource, but arguably the most important. Ad-Apt manages your Google Search Console account and derives insights, responds to issues and makes sure the site is climbing in search ranking for your keywords.
Conversion Rate Optimization
A conversion is when a web visitor completes a desired action, and the conversion rate is the percentage of total web visitors who took that action. Typical ecommerce conversions include adding items to a shopping cart, completing a purchase or saving items to buy later. Ad-Apt deploys all of the modern tips and tricks to boost the conversion rate of your storefront.
Keyword management is an innovative and multifaceted approach to discovering, analyzing, grouping and organizing large numbers of keywords, with the objective of prioritizing, collaborating and acting on keyword data to build and optimize your PPC and/or SEO search marketing campaign. The Ad-Apt team prides itself on its mastery of picking the most impactful targeted keywords for your business SEO campaigns.
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