The goal of advertising is to reach the people experiencing the problem you are solving and motivating them to pay for your product or service. Advertising should create an enticement to make a purchase or take an action. Ad-Apt is an expert at reaching those target audiences, either by playing on their motivation or convincing them they should be motivated to buy.
What is Advertising?
Advertising is a marketing tactic that involves paying for space to promote a product or service. These “pay-for-play” promotional messages are advertisements, or ads for short. In business, the goal of advertising is to attract new customers by defining the target market and effectively delivering impressions of your message to that audience. Ad-Apt makes your campaigns shine using tried-and-true advertising tactics.
Why is Advertising Important?
The primary objective of advertising is to create awareness of the product or service you have to offer. It also helps build rapport with future and existing customers, promote your brand and position your business and its product or service against the competition. This creates a situation where potential prospects are aware of your offer when they wouldn’t have otherwise discovered it on their own. Ad-Apt drives strategies that get the most out of your advertising. It is important to promote strategic messaging and provide relevant, action-inducing information to get your desired results from the target market.
Paid Media from Ad-Apt
With the plethora of advertising channels available today, Ad-Apt first starts with a discovery phase to learn more about the business, the project being advertised, and what the campaign goals are. Armed with the insights gleaned from discovery, ad space is purchased through a myriad of channels in an effort to capture the attention of would-be conversions. Our expertise goes beyond the creative messaging and covers negotiating budget-friendly ad buys, but making sure those ads are optimized for your Return on Ad Spend (ROAS). Ad-Apt cares deeply about your brand, and your positioning, but never loses sight of the bottom line: performance.
Amazon Advertising is a search advertising solution for Amazon vendors. Similar to pay-per-click ads on Google, sellers only pay when shoppers click on ads. Amazon also offers ad formats that only cost money when prospects convert. This is a unique value proposition to Amazon. Ad-Apt follows and sets your campaign goals and determines what specific type of Amazon ads will perform best for you and your business.
LinkedIn Ads are a powerful avenue for reaching business professionals, and it’s why so many B2B companies use the platform. Reach the influential LinkedIn membership community who are often already motivated to find business solutions they want and need. As-Apt defines and refines your outreach goals, be they brand awareness, lead generation or simply increasing engagement.
TikTok is a social media app with easy-to-consume video content. TikTok Ads are an effective way to reach a very large and very engaged audience, typically youthful and energetic. Ad-Apt breaks down and analyzes the best ad options for you, works with TikTok ad managers, and creates effective ad campaigns.
Bing / Yahoo Ads
Microsoft Advertising (formerly Bing Ads) and Yahoo Ads use the Microsoft Search Network, Yahoo and AOL search engines to connect with audiences looking for products, services and related content. Ad-Apt successfully deploys these pay-per-click ads, a viable option or supplement to Google Ads.
Other Emerging Media
Ad-Apt is well versed in a variety of niche and emerging ad networks that might be the perfect fit for very unique offerings. Depending on the project, Pinterest, Etsy, Ebay, directory sites, and other hyper-specific digital channels will be leveraged. Oftentimes CPA (cost per acquisition) is lower on these networks than targeting those same prospects on bigger networks like Facebook and Google.
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Google offers paid advertisements that appear in search results on google.com with the use of Google Ads or advertisements that appear on other websites through the Display Network and Google’s AdSense program. Ad-Apt optimizes the power of Google Ads, which is extremely effective at driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.
Google Search Ads are best used for top-of-funnel sales activity. Users are actively searching for services and products related to what you sell, and they generally have an active purchase intent. Ad-Apt refines keywords and increases search ad effectiveness.
Google Display Ads are visual-based ads users see while reading an article on their favorite blog, watching a video on YouTube or using a mobile app. The Ad-Apt team leverages Google Display Ads to build a valuable and recognizable brand that prospects will recognize and think of next time they need your product or service. This is often a great way to get millions of top-of-funnel impressions and relatively “cheap” traffic to your offering.
Remarketing is a form of online advertising that enables businesses to show targeted ads to users who have already visited their site; another popular tactic is remarketing to visitors who haven’t yet converted. This specific audience of visitors will see these personalized ads while they are browsing the web, watching YouTube videos or reading news sites. Ad-Apt employs remarketing strategies that keep your brand top-of-mind and entice visitors to come back and progress further through the funnel.
Google My Business
A Google My Business account is a free marketing tool for businesses of any size that maintain a physical presence or is subject to consumer reviews. Ad-Apt registers, claims or otherwise manages your account so your business shows up in search results, and on Google Maps, when consumers are looking for your brand or the products and services you offer locally.
Google Shopping is a Google service that allows consumers to search for, compare and shop for products across different retailers who have their products available in the Google Shopping feed. Ad-Apt takes advantage of this tool that adds a visual product touch to Google Search results. This places your products in front of people Googling and lets them shop directly from the Google interface.
YouTube / Video Ads
YouTube is the world’s second-most-popular search engine and its billions of viewers make the platform a viable option for advertising and promotion. Ad-Apt navigates the various YouTube ad formats and provides winning content and campaign strategies that fuel high performance. If your product or offer is visual in nature, YouTube ads can be quite effective.
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Mobile App Advertising
Mobile app advertising refers to ads and ad campaigns expressly designed for driving app installations on mobile devices such as smartphones, tablets or wearables. Mobile ads can appear within apps, on websites viewed from mobile devices, or on social media platforms viewed through mobile devices. The Ad-Apt team navigates this mobile app ad landscape to successfully reach your targeted on-the-go audiences. Our advertising service places your app prominently in the app store(s) and encourages users to “install now” when searching for apps in the appropriate category.
Google Play Store
The Android home for mobile apps is the Google Play Store. A mobile app ad is an effective way to reach a targeted audience and encourage them to download your app. Ad-Apt manages app deployment strategy, implementation and measurement of advertising effectiveness on app installations.
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Facebook and its family of platforms and ad tools are the best way to target individuals, audiences or attributes due to the sheer volume of users alone. Ad-Apt provides solid strategies, based on realistic goals, on how to leverage the variety of Facebook ad formats so that your social campaigns across the network are as efficient as possible.
Apple App Store
The Apple App Store is home for Apple mobile applications. Ad-Apt selects your Apple app to promote, sets up a budget, defines your keywords and uses Search Ads to get your mobile app in front of potential users.
Advertising on Facebook could be images, video, polls, slideshows and carousels, Messenger, stories, and more. Ad-Apt identifies objectives first and then makes the best use of Facebook Ads Manager or Business Manager to create your Facebook ad campaigns.
Social media marketing using Instagram Ads, which is under the Facebook umbrella, is an effective way to reach the visual-based platform’s audience. Ad-Apt creates a strategy and content for effective sponsored posts or stories.
An alternative to News Feed Ads, full-screen vertical Story Ads have increased in popularity. Stories are where people share and discover content they care about in fast and fun ways. Ad-Apt increases brand awareness and reach and drives business results using this format.
Instagram Reels are the platform’s answer to TikTok, using short, creative videos to share content. As with TikTok, Ad-Apt sets up your videos for success.
Facebook remarketing is a great way to target previous visitors to your site. Ad-Apt identifies the right messaging and the right time to deploy that content to reach your buying audience.
Facebook Shops is an ecommerce tool that helps businesses of all sizes reach the network’s immense audience. Ad-Apt puts your virtual storefront to good use so your customers can discover, share and even buy your products or services without ever leaving the social media platform.